The insurance industry has emerged as a powerful force in the fight against dementia, demonstrating how collective action can drive meaningful change. Through Insurance United Against Dementia (IUAD), the sector has raised over £10 million, but the impact goes far beyond fundraising.
Early detection and support remain paramount in addressing dementia, and insurance professionals are uniquely positioned to make a difference. By understanding the early signs of dementia and knowing where to direct people for help, insurance workers can support both colleagues and clients facing these challenges. The Alzheimer’s Society’s support services, partially funded by industry contributions, provide essential guidance at every stage of the dementia journey.
The industry’s support has directly contributed to ground-breaking research developments. The UK Dementia Research Institute, supported by IUAD funding, is pioneering revolutionary diagnostic tools, including blood tests for earlier detection. These advances, coupled with emerging treatments like lecanemab, showcase how the industry’s support translates into tangible progress in fighting the disease.
Insurance professionals can take immediate action by engaging with Insurance Day for Dementia, scheduled for November 28th. The day represents a powerful opportunity for companies and individuals to contribute, with the Zurich Foundation matching donations pound for pound up to £100,000. This matching initiative amplifies the industry’s impact, turning individual actions into collective strength.
Beyond financial support, insurance companies can create dementia-friendly workplaces by hosting Dementia Friends sessions. Over 18,000 insurance professionals have already participated in these educational programs, building a more understanding and supportive industry environment. Companies can also consider establishing charitable partnerships with the Alzheimer’s Society, following successful models implemented by industry leaders.
Looking ahead, IUAD 2.0 will launch after March 2025, offering new opportunities for industry involvement. With dementia remaining the UK’s biggest killer, sustained industry support is crucial. Insurance companies can prepare by incorporating dementia awareness into their corporate social responsibility strategies and planning for long-term charitable partnerships.
The insurance industry’s collaborative approach to fighting dementia sets a powerful example of how sectors can unite for social change. Whether through corporate donations, employee education, or volunteer initiatives, every insurance professional and company have a role to play in this critical fight. The industry’s united front against dementia demonstrates that together, we can create hope for millions affected by this devastating condition.
For information about getting involved, companies can contact the IUAD team through their LinkedIn channel or dedicated mailbox, accessing resources and support to join this vital industry initiative.